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Sumer loyalty, JetBlue has dis- covered a winning formula. The Online travel Parcel delivery Pizza Quick-service food Retail Search engine the reasons for JetBlue's fervid following by saying: "You can't beat the service you ... Retrieve Doc
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Chapter 1
Now, looking at these reasons, two things become clear: (a) different people are likely to emphasize different reasons for choosing a service station (people segments), and (b) there are likely to be times when the same person might make a choice for different reasons (situation segments). ... Access Full Source
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